Special Event Safety Seminar Promotional Video
Challenge:
The company offers multiple seminars on Special Event Safety and Security per year for law enforcement, municipalities, and safety personnel. They wanted a short promotional video that would work for both their website and in email marketing.
Solution:
I worked closely with the client to develop a script that spoke to the core principals and selling features of their seminars, and then selected visuals, vocals, and backing music that fit. The voiceover was done using an AI model from Eleven Labs, and the visuals were a mix of photos from their seminars, stock footage, and AI generated images when appropriate stock footage wasn’t available.
Results:
A 2 minute video that lives on their Youtube channel, is embedded on their homepage, and can easily be incorporated into their email campaigns.