Technical expertise meets creative storytelling.
Hey Folks!
I'm James, and I create Customer Education content for tech companies.
I've spent over 20 years working in the B2B and B2G software space.
I started as a technical writer and technical trainer, which taught me how to take complex technical concepts and explain them clearly.
Thousands of documents and articles written.
Dozens of videos produced.
Hundreds of software users trained in both in-person and online courses.
Roles in Product Management taught me about adoption and product “stickiness,” working closely with sales, implementation, and customer support teams.
Being the sole Project Manager on $6M per year contract with the US DoD was a crash course in getting things done, staying on schedule, and working with clients.
Leadership roles taught me to think strategically about communication, not just tactically. Every customer touchpoint is important. Whether that experience is positive or negative is 100% in your control.
Over time, I added video production to my skill set - scripting, voiceover, video editing, motion graphics, and even music composition.
What I like most about this work is helping people actually understand the software they're trying to use. Too often, companies build great products but struggle to teach customers how to use them effectively. That's where I come in.
I work with small to mid-sized tech companies that need quality customer education content but don't have the time or resources to create it themselves. My clients appreciate that I understand technical products and can communicate clearly without unnecessary jargon.
So What’s with the Name?
Well, James is a family name and…oh, you mean Articulate Artisans Communications.
It can be a bit of a mouthful, but I chose it because it spoke to who I am, my past experience, and how I approach what I do.
Articulate is obviously all about effectively sharing information - turning complex materials into something people understand.
Artisans is more about how I approach the content that I produce. Everything is individually crafted, built with an intension and a purpose.
Communications is, well, embedded in everything I do. Whether that be docs or videos, online or old-school paper effective communications.
What I Bring to Every Project
Technical Expertise
Understanding of complex software workflows
Ability to anticipate user pain points
Experience with SaaS, B2B and B2G software, and enterprise tools
Knowledge of how technical teams work and think
Complete Production Skills
Professional script writing and storytelling
Voiceover recording and audio production
Motion Graphic design and creation
Video editing and post-production
Small Team Understanding
Resource constraints and budget realities
Need for scalable solutions that grow with your business
Importance of clear communication and reliable delivery
Value of one point of contact who handles everything
If you have a project in mind where you think I might be a good fit, I’d love to chat. Drop me an email at james@articulateartisans.com, or fill out our handy, dandy form, and we can set up an online meeting to discuss.
I look forward to working with you!
James Pegg