Technical expertise meets creative storytelling.

I'm James, and I create onboarding and training content for tech companies.

I've spent over 20 years working in the B2B and B2G software space. I started as a technical writer, which taught me how to take complex technical concepts and explain them clearly. Roles in Product Management taught me about adoption and product “stickiness,” working closely with sales, implementation, and customer support teams.

Being the sole Project Manager on $6m per year contract with the US DoD was a crash course in getting things done, staying on schedule, and working with clients. Leadership roles taught me to think strategically about communication, not just tactically. Every customer touchpoint is important. Whether that experience is positive or negative is 100% in your control.

Over time, I added video production to my skill set—scripting, voiceover, video editing, motion graphics, and even music composition.

What I like most about this work is helping people actually understand the software they're trying to use. Too often, companies build great products but struggle to teach customers how to use them effectively. That's where I come in.

I work with small to mid-sized tech companies that need quality customer education content but don't have the time or resources to create it themselves. My clients appreciate that I understand technical products and can communicate clearly without unnecessary jargon.

Why Work with Me

Technical Understanding

Years of technical writing taught me to understand complex software workflows, anticipate user confusion, and translate features into benefits.

Clear Communication

Technical writing is about clarity above all else. Every video script I write eliminates jargon and focuses on what matters to your customers.

Results Focus

Documentation succeeds when users accomplish their goals. Videos succeed when they move business metrics. Same principle.

What I Bring to Every Project

Technical Expertise

• Understanding of complex software workflows

• Ability to anticipate user pain points

• Experience with SaaS, B2B and B2G software, and enterprise tools

• Knowledge of how technical teams work and think

Complete Production Skills

• Professional script writing and storytelling

• Voiceover recording and audio production

• Motion Graphic design and creation

• Video editing and post-production

Small Team Understanding

• Resource constraints and budget realities

• Need for scalable solutions that grow with your business

• Importance of clear communication and reliable delivery

• Value of one point of contact who handles everything

If you have a project in mind where you think I might be a good fit, I’d love to chat. Drop me an email at james@articulateartisans.com, or fill out our handy, dandy form, and we can set up an online meeting to discuss.

I look forward to working with you!

James Pegg

So What’s with the Name?

Well, James is a family name and…oh, you mean Articulate Artisans.

It can be a bit of a mouthful, but I chose it because it spoke to who I am, my past experience, and how I approach what I do.

Articulate is obviously all about communication. Being able to effectively articulate ideas and concepts that might be really complicated.

Artisans is more about how I approach the content that I produce. Everything is individually crafted, built with an intension and a purpose. It’s not flashy or gimmicky - things that might look good, but don’t actually get results. They’re a little more blue collar, ceaselessly toiling away to help you and your company achieve your goals.