Transform Your Customer Journey with Strategic Video Experiences
I help small, B2B and B2G Tech Companies guide prospects from first impressions to power users through cohesive video experiences that improve conversion, onboarding, and retention.
Stop creating disconnected videos that may look professional but don't drive business results. Start architecting strategic video experiences that support your customers' entire journey.
Your Materials Aren’t Converting
Prospects watch your demo but don't move forward.
New customers get stuck during onboarding.
Users never discover your best features.
Your materials might look good, but don't drive results.
Great Products Shouldn’t Need Customers to Work So Hard
Maybe you have some videos to support your Customers’ Journey, or maybe you’re still solidly in the documents realm, or maybe you have so little it keeps you up at night. Regardless of what you have or where you’re at, you know something’s not working.
You’re Frustrated and Overwhelmed
Customers complain almost daily about the lack of materials.
You're not sure if what you have is helping or hurting.
Creating content feels like a shot in the dark.
You need videos that actually move business metrics.
Your Customers Deserve Better
Complex products need clear storytelling
Customer success should be guided, not accidental
Every touchpoint should build toward mastery
Great technology deserves strategic communication
I Get Your Pain
After years in Tech, in many different roles along the Customer Journey, I know how frustrating it is to have amazing technology that customers struggle to understand. I've seen too many great products fail to gain traction, not because they weren't valuable, but because the communication didn't guide people to success.
Technical Writer Turned Video Strategist
Years translating complex software into clear guidance
Deep understanding of how users actually learn and adopt technology
Experience with the entire customer journey from prospect to power user
Everything Under One Roof
Strategic script development
Professional voice-over and audio production
Video editing and post-production
No vendor coordination headaches
Strategic Thinking, Not Just Production
Connect demo videos to onboarding success
Design training that drives feature adoption
Focus on business outcomes, not just video metrics
Partner with you on customer success, not just content creation
Step 1: ASSESS
Analyze Your Customer Journey
Map your current customer experience from prospect to power user.
Identify where video can have the biggest business impact.
Baseline your key metrics (conversion, activation, retention).
Develop strategic recommendations for video outputs.
Timeline: 1-2 weeks
Simple Process, Strategic Results
I use a simple, 3-Step process to help you move from where you are, to where you want to be. Every company is unique, every product is different, and we work together to reach that desired state. Whether that’s one video, or an entire catalogue.
Step 2: ARCHITECT
Design Strategic Video Experiences
Create cohesive video strategy that supports your entire customer journey.
Develop scripts that connect demo → onboarding → training seamlessly.
Handle all production: script, voice, music, editing.
Ensure every video serves a specific business purpose.
Timeline: 2-3 weeks per video
Step 3: ACTIVATE
Launch and Optimize for Results
Deploy videos strategically across your customer touchpoints.
Track performance against baseline metrics.
Provide ongoing optimization recommendations.
Identify opportunities for expanded video strategy.
Timeline: Ongoing partnership
An Execution Strategy That Fits You
I’ve worked with and for lots of small tech companies, so I get your constraints. And it’s not just budget, it’s also time. Those won’t change, so I make sure I meet your where you’re at.
Just Start
Maybe you’re looking at your budget and all it’s saying is “We can do one video. Period.”
Not a problem. Let’s start there - no pressure to buy more or take on more than you can manage. We’re still going to go through and do the whole discovery process and look at your Customer Journey. There’s no extra cost to that. But even if you do just one video, understanding and taking into account the complete Customer Journey will make that video better for you and your customer. And means we can execute on future videos faster.
Flexible Options
One Video at a time, with discounts kicking in as you add to your catalogue over time, be that over 3 months or 3 years
Bundled packages for each step of the Customer Journey: Sales, Onboarding, Training. And packages that span all 3.
Ongoing delivery where you get a set number of videos per month or per quarter. (This is the best deal, btw.)
Iteration is Key
I approach everything with an Agile mindset. Deliver what you can based on the information that you have, and then iterate as new information is learned. But the important part is to get something out there into the world.
Take the Customer Journey Video Assessment
Discover gaps and opportunities in your current approach:
Take the Self Assessment - 5 to 10 minutes, 24 questions, immediate insights, no obligation.
You’ve got to start somewhere, but where? Is it in your Product Demos, your Onboarding, your Training? You might have a gut feeling, but the Assessment Tool is designed to help solidify your thoughts, and maybe give you insights you didn’t think about.
What you'll discover: Clear Priority Focus. Discover which type of video (Product Demo, Onboarding, or Training) will have the biggest impact on your business right now, so you stop guessing and start with what matters most. It’s not designed to replace the full discover process, but rather to give us a place to start the conversation.
Ready for Strategic Partnership?
Schedule Your Customer Journey Video Consultation
After taking the self assessment, book an initial consultation to discuss your specific results and opportunities.
In this initial session, we’ll talk about your customer journey at a high level, what some of the challenges are that you’re facing, long term goals, and how Customer Journey Video Experiences might fit in to you overall strategy.
Having been on the other side of working with consultants and vendors, I know how important it is to find someone you trust and feel you can work with. Pretty much every contract or consulting gig I’ve had has resulted in either me being hired full time, or the gig extending far beyond the original agreement. I take these partnerships seriously, and strive to produce as much value as possible.
No obligation. Valuable insights whether we work together or not.
If you decide we’re a good fit, then we can move into the more detailed Assess stage of the Assess-Architect-Activate process.
Contact Information: james@articulateartisans.com
"Customer Journey Video Strategist helping small tech companies optimize conversion, onboarding, and retention through strategic video experiences."