Video Needs for Customer Journey Experience

Self Assessment

This self assessment will examine the current state of your Customer Journey to help assess which area - Product Demo, Onboarding, or Training - might be a good place to initially focus on creating videos for maximum impact. The aim of the Self Assessment is to try to identify the biggest pain points you’re experiencing in your Customer Journey.

It’s meant to be a jumping off point and the assessment results will pose several questions to consider to get you started. What it can’t do is take into account future strategies, market conditions, competitors, and all of the nuances that make up your business. That requires a much more detailed analysis.

For that - and, yes, here’s my shameless plug - you may want to consider the more advanced Customer Journey Video Assessment. It’s something I offer all customers at no additional cost, whether you need 1 video or 20. Through the detailed assessment, we will:

• Map your current customer experience from prospect to power user.

• Identify where video can have the biggest business impact.

• Baseline your key metrics (conversion, activation, retention).

• Develop strategic recommendations for video outputs.

If that sounds interesting to you, you’ll be asked to check a box to be contacted at the end of the assessment, and I’ll be in touch to book an initial consultation. If not, leave that checkbox blank an you’ll still get the results and benefits of the assessment. You can always reach out later.