Study after study after study show that your B2B and B2G prospects are watching videos as a key part of making their purchasing decisions.

But it’s not a simple exercise in rattling off features and benefits. People want to be educated and informed, not sold to. They want to have confidence in the product they’re purchasing, to see it in action, to believe it will do what you say.

That’s where the well-crafted Product Demo comes in. It’s not meant to replace your live demo, but to rather entice them into that longer meeting and deeper dive. Or as a leave behind after the demo, so they have something concise and informative they can show their boss or other stakeholders - the people in their org they need to convince.

It’s 3 to 5 minutes max. It hits the highlights and never bores or bogs down. It shows your product in action, the proof it does what they need it to do, with graphics and animations that reinforce your messaging.

5 Minutes Not Enough?

I get it. Your product is extensive, with loads of features and even more benefits for your prospects. And you can use that to your advantage. The main demo can be freely watched, maybe even directly embedded on your web site.

But the 3 other videos you have that dive deeper into specific features or use cases? To get those, they need to provide an email address, maybe fill out a contact form.

There are lots of ways to incorporate videos into your sales cycle strategy. Not just Product Demos, but super-short Hype Videos, or longer form Video Sales Letters or Pitch Videos.

Get in touch and we can talk about what you’re looking for and how videos can enhance your sales strategy.